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Top : When Things Go Wrong : False Advertising
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What's false advertising, and what can you do about it if you become of victim of false promises? Find out here.
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Basics In False Advertising- by n/a
Although your use of the latest hot marketing and sales strategies may improve the bottom line of your business, you may get into hot "legal waters" if you do not exercise the proper restraints. This article discusses the boundaries beyond which you do not want to stray lest you run afoul of the laws governing false advertising.
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False advertising - Defined- by n/a
False advertising is an act of deliberately misleading a potential client about a product, service or a company in general by reporting false or misrepresenting information or data in advertising or other promotional materials. False advertising is a type of fraud.
False advertising is often a crime. In some countries advertising practices (including "truth in advertising") are regulated by a government authority (FTC in the USA), in others the advertising industry is self-regulated and professional associations combat false advertising.
To decrease their legal liability for false advertising, many companies cover their tracks using small print.
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False Advertising and What You Can do to Protect Yourself!- by n/a
Ever visit a business based on their advertisement of a sale item %u2013 only to discover the item is no longer available? Watch for "bait and switch%u2026"
Many unscrupulous businesses attempt to lure customers in with advertised specials that are too good to be true %u2013 and in fact, they're not true! In the typical "bait and switch" operation, earnest salespeople will explain that the item has sold out, that it isn't of high quality, or that you cannot take delivery for several months %u2013 all with the aim of selling you a higher priced item
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How to Avoid False or Misleading Internet Advertising- by Douglas J. Wood
Advertising on the Internet -- like advertising on TV, radio or in print -- can expose a company to legal liability. The Federal Trade Commission has issued guidelines that advertisers must follow to avoid potential claims for false or misleading advertising online. This article discusses the importance of these guidelines and how to comply with them.
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The Unfair Trade Practice Of False Advertising- by Dayle L. Wallien
Both business owners and consumers should be cognizant of the liability that a business can incur by false advertising. Businesses may be liable for damages both to their competitors and to consumers if the business is found to have falsely advertised a product or service. Further, the business could be subjected to penalties by the state in which the false advertising occurred.
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